The American Look

May 6, 2009 Leave a commentGM Design Staff, Videos

The American Look
A fascinating look into the world of design in the late 1950s. If you are only going to watch one, watch Part III. It features a somewhat staged development of the 1959 Chevrolet with many scenes inside Styling in the late 1950’s. There are scenes at the end showing both the Firebird I and Firebird II in motion. A must see.

“In appreciation of the Stylists of America who work in lines, forms, and textures, and colors to give us beauty, charm and elegance in the conveniences, comforts, and necessities of our daily living. As a Tribute to the Men and Women who Design. The definitive Populuxe film on 1950s automotive, industrial, interior and architectural design.” Sponsored by Chevrolet Division, General Motors Corporation. From Archive.org. Length: 08:11

The American Look, Part II
From Archive.org. Length: 08:58

The American Look, Part III
From Archive.org. Length: 10:59

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Book is excellent reading. I like all the practical jokes that you played on each other. Haven’t put it down yet.

Paul Alflen
Gary, Just received your book and read part of it, and can’t wait to finish it! EXCELLENT BOOK WOW! Thanks!

Carl Kofron
It’s a book whose pages you’ll return to again and again…sometimes just to look, other times to read and learn and to laugh!

Helen Hutchings
It brought back so many memories. The book captures some of the antics that took place. I recommend Gary’s book for anyone that has an interest to get a glimpse of an era long gone.

John Manoogian II
Very impressed with the emphasis on the “people stories.” Most people think of GM in terms of the cars, whereas you focused on the designers that created the cars. Congratulations on your excellent and personable narrative.

Roy Lonberger
Great book! It will provide many hours of interesting reading. Thank you for writing and publishing it!

Charles Pieier
All the wonderful anecdotes and photos bring laughter and smiles of recollection of the years at GM Design. The other content is equally entertaining, too! One can keep returning to its pages, finding a new topic of interest each time.

George Camp
Gary’s book focuses on the people who drove designs and events at GM Design. It is always informative, sometimes funny and sometimes sad. Picture are breathtaking. Extremely well done.

James Rice
Thank you Gary for this wonderful publication vicariously delivering the human condition nectar recalled from the good old days at GM Design.

Bill Boudreau
Closest thing to an actual time machine I have experienced! The photos, quotes and artwork really transported me back to what was a fabulous time at GM Design.

Len Casillo
I just wanted to tell you how much I enjoyed The Future is Back. Great stories and wonderful comments! Excellent selection of illustrations and photos!

Peter Brock
The book is providing lots of interesting reading along with so many great photos, illustrations and renderings.

Sheldon Payne
It’s like going to a family reunion and meeting all your old friends, the studios and the models all over again. I can almost smell the fresh clay reading your book.

Ron Will
Reading the stories and anecdotes of designers who shared their experiences in this book allowed me to vicariously imagine what it would have actually been like to have worked in a studio. Thumbs Up Gary!!

Steve Sicklick
Great book Gary. It’s like taking a trip down memory lane!

Dennis Burke
I’ve enjoyed the Dean’s Garage book. I know a lot of the designers and places you mention; it’s like a reunion or old-home week.Thank you very much for putting everything together in such a beautifully organized, fun, illuminating way.

Michael Lamm