Remembering Louis Chevrolet
The Chevrolet brand became an icon and a tremendous success, yet he, Louis Chevrolet, received little profit from it
The Chevrolet brand became an icon and a tremendous success, yet he, Louis Chevrolet, received little profit from it
The Quicksilver became the radical, all-new 1960 full-size Ford, designed as a response to the really far-out 1959 Chevrolet.
The serpent horn was copied verbatim, right down to the molars.
From 1968 forecast illustrations for Motor Trend (July 1967).
“I remember taking it to work and wanting to change lanes and all you had to do was just stab the throttle and the thing would “choo-choo” and it would skid over. You didn’t have to move the steering wheel, it would just shift lanes. It was wonderful.”—Steve Pasteiner
If you like Stan Mott, you’ll like Bruce McCall.
The personal-luxury category had it’s initial roots in this context based on Ford’s original Thunderbird from 1955.
Steinegger and Eshenbaugh is generally credited with bringing professional racing to the Phoenix area, and they carried the Arizona banner at tracks throughout the nation.
As a matter of company policy, the extra cost of producing the Cyclops Safety Car won’t be passed along to the customer.
I was there. RIR was close to home.
There was a time where design was like that for all of us. Freedom of expression. Focused, uncomplicated creativity.
It’s the awareness of when something looks and feels right, satisfying the customers wants, needs and expectations.
My recollection of the process is remarkably similar.